Classifieds
Senior Creative with a love for print, the planet, and savory waffles seeks like-minded, passionate brands.
Astrology Today
This month, getting in touch with our imagination and childlike wonder is more important than ever.
Resumes are Routine. Timelines are Timeless.
Lara Holleran
Bend | San Diego
2022
B
ecause resumes shouldn't be as boring as they end up being, I've collected a timeline of the last eight years. All the crazy we've endured, a few choice decisions of my own,
and several acts of random happenstance. If you can interpret my musings, let's connect. If you can't, we should definitely connect.
Ps. *If you're reading this on mobile, you won't receive the timeline. Even my basic "dev knowledge" was no match for making it look up to snuff on your iPhone.
A new year. A new beginning
"Good soup"
Sh*ts really getting meta now
Welcome home, Roo (the most adorable cattle dog)
Must adopt dog to curb loneliness
Everyone buys a paddle board
Pandemics, masks & political pandemonium
Neil Diamond rewrites "Sweet Caroline"
Where'd all the toilet paper & vodka go?
So many holiday parties (weren't those great)
New gig, who dis
Barcelona "mi amor"
Rain, so much rain
Career move to Portland (weird, right)
Parking tickets, dim sum and agency life
Masters of Fine Art, finally mastered
Awards season & Finals season
Everyone gets anxiety
omg. what just happened
We'll hold the door for you, Hodor
New found fascination with true crime
Burning the candle two years into my MFA
Butts spontaneously combusting, thanks Samsung
Schitts Creek. nuff said
Marriage Equality, parties and parades
Yes, "let's go to Wine Country" is a thing
Putin, horses and topless photos
Welcome to the Betaverse
Just a bunch of nonsense
San Francisco, here I come
Career jump. Marketing to advertising
End of quarter-century crisis
2019-2022
Quango .
Senior Creative+Copywriter
Kershaw | Intel B2B & B2C | Amazon+AWS | ZT Knives LiveRamp | StrikeReady AI | ASUS | Banfield Pet Hospital
Small, yet mighty, the creative team at Quango worked on a multitude of projects for Fortune 500 companies. As 1 of 2 Senior team members for such a small crew, multiple roles fell under my direction. I researched, conceptualized, pitched and wrote all initiatives. Whether it was a rebranding or a digital campaign, I helped lead our team toward creating great work that pushed our client's vision forward.
-
Helped manage creative and production for projects from concept through completion
-
Distilled all research and developed into strategies, concepts, copy and client pitches
-
Helped develop SOWs and estimated team time to ensure client objectives could be achieved
-
Presented, sold and pitched concepts alongside CD
-
Developed, wrote, edited and/or QA'd copy
-
Always ensured cohesive story throughout all projects
2018-2019
Laundry Service .
Copywriter
Adobe | Nike + Jordan | Amazon | House of Hoops
As lead creative, I worked with the account team to design and execute all social initiation, brand strategy, copy, and creative to promote Adobe’s new student project that offered young artists a space to learn, create, and collaborate together. Was footwear sub on Nike+Jordan & House of Hoops.
-
Developed, wrote, edited and/or QA'd copy
-
Heavy focus on social copy & social campaign development
-
Led creative vision for Adobe project
-
Worked in partnership with design to develop creative that ensured client satisfaction
2018-2018 Contract
Doremus .
Copywriter
Capital One | Lego | Intel B2B
Wrote copy and collaborated with Art Director partner on multiple social and digital campaigns for Capital One, Intel Business and Lego Education.
2022
2021
2020
2019
2018
2017
2016
2015
2014
A List of Skills & Other Qualities
8 years experience concepting & content creation
Creative writer with keen attention to detail
The ability to do "less is more", social and campaign writing
Loves product & brand storytelling
Can switch brand voices multiple times a day
Project strategy is second nature
Campaign creation & client-facing presenting
Ultra-fast information processing, reading and listening
Am not perfect, but I do my very best while controlling client expectations
Requires breakfast
*Really does love color and motion ;)
2018-2018 Contract
Dentsu McGarryBowen .
Junior Copywriter
Intel Global
With the concept “not that you would, but you could”, our team created a global campaign for Intel, in collaboration with Jim Parsons, to let the world know that Intel inspires high-performance creativity with their new Optane Memory. The campaign ran worldwide on TV, social, digital & OOH.
2014-2019
Freelance .
Copywriting & Design
Canon | Hardtack Creative | Playboy | Nomadica Films | Tank Aerial | Sharkbanz | Synergia Effect Havana Club Rum | Young & Hungry Agency
As a freelancer, I worked with a seemingly endless list of companies, entrepreneurs and creatives on multiple projects. I've had the opportunity to be a part of everything from tv series lookbook design and music video pitches, to branding and product design, to experiential campaign development, and copywriting to PR. Every project was a fulfilling and wonderful experience that helped lead my career to where it is today.