Resume

Sr. Copywriter

My extended time at Ayzenberg had everything to do with the fellow creatives I worked with on a daily basis. This is an unapologetic plug for how incredibly talented the creative people there are, and the effort they put into every piece of content. Ayz is a general pitching & production agency with a few social AORs — meaning we conceptualized non-stop on gaming RFPs for new releases, new seasons, and new specs. As the Sr. Writer I worked in partnership with fellow creatives to ideate, conceptualize, pitch, win, and produce TVCs, trailers, social, digital, OOH, activation, and paid content.

Capital One |

Lego Education |

Intel

2022-2026

Fallout | Pragmata | Delta Force PUBG | Squid Game Mobile

Sr. Creative

Tiny, yet mighty, the creative team at Quango worked on a multitude of projects. As 1 of 2 Senior team members for such a small crew, multiple roles fell under my direction. I researched, conceptualized, pitched, and wrote on all initiatives. Whether it was a rebranding or a digital campaign, I helped lead our team toward creating great work that pushed our client's vision forward.

2019-2022

Lead Copywriter

As lead creative at 24/7 Laundry Service/Wasserman, I worked with the account team to design and execute all social initiation, brand strategy, copy, and creative to promote Adobe’s new student project that offered young artists a space to learn, create, and collaborate together. Was also the sub on Nike+Jordan, House of Hoops, & Amazon.

2018-2019

Adobe | Nike + Jordan |

Amazon | House of Hoops ...

Freelance Writer

As a freelancer, I had the opportunity to be a part of everything from tv series look book designs and music video pitches, to branding and product design, to experiential campaign development, and copywriting to PR. Every project was a fulfilling and wonderful experience that helped lead my career to where it is today.

2014-2019

A little about me

I am a director of words in the world of video gaming and beyond, with 10 years agency experience and a love of the em dash — AI will have to pry it from my cold, dead hands. In the simplest of terms, I have a passion for helping lead brands toward their best creative output. If you have a complex project that needs strategically sound storytelling, or a passionate desire for a script that blows both minds and budgets, I'm just a call away.

I am currently residing in a little casita on the beach in CA with my pup, paddle board, and a penchant for sunny days lounging on the sand.

lara

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