Social . Digital . Interactive . Competition
Pantone believes that color is essential to life. The process of picking a color should never be an after thought. So we’re making the love of color the central focus of our Pantone campaign.
Solution: Reach out to design savvy millennials with an interactive social media campaign that's all about the love of color.
Challenge: Since Pantone frequently partners with fashion, paint and makeup companies, they want to keep Pantone at the forefront of people’s mind when they think of color.
Concept: Build brand recognition with Pantone Instagram filters, a mini series about an epic color love story and an interactive Instagram competition to name the next color of the year.