he gig economy, as they say, is the hottest market for creatives since the start of the pandemic in 2020. Hard to

believe that nearly two years has gone by since we were first shut-away in our homes, forgot the finer points of pleasant conversation, all adopted puppies and learned how to invest in the stock market. And yet, here people are, quitting their under-paying jobs to buy vans with built-in WIFI and travel the country one gig at a time. 

As a self-proclaimed adventurer and lover of all things lost and wild, this life-choice strikes the same chord as my love of black and white — romantically nostalgic. 

Freelancing (or giging), as a creative, is highly challenging and infinitely rewarding. Your projects are based on friendly word of mouth,

campaign successfulness, and an ability to not crack under your own deadlines. Can you motivate yourself to work from a cafe instead of walking across the street and hitting the waves? Let's hope so.

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I've yet to buy a van, but I am still drawn back to the freelance lifestyle I once lived and breathed. I'm captivated by the challenge of taking a chance on myself, my own ability to succeed and craft the right partnerships with both brands and other creatives. I am pulled to branch outside the industries with some agencies are strapped. To quote history... Complacency is the death of creativity.

It was hard not to miss the shift toward complacency the last several years. But, with everything said and done, I think people are