Tv . Social . Digital . Print
Ariat believes in the unbreakable stride of its boots and the unbridled spirit of women in equestrian sports. We’re here to bring that belief to life in a multipronged campaign focused entirely on the fearlessness of women.
Challenge: Women are underserved in the country fashion and sports business, except by Ariat. As such, girls and women haven’t been invested in equestrian sports recently.
Solution: Get girls and young women reinvested in equestrian sports by building confidence through a focus on current women who ride.
Concept: Showcase the fearless women of equestrian sports who ride with unbridled spirit.