Ariat believes in the unbreakable stride of its boots and the unbridled spirit of women in equestrian sports. We’re here to bring that belief to life in a multipronged campaign focused entirely on the fearlessness of women. 

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Challenge: Women are underserved in the country fashion and sports business, except by Ariat. As such, girls and women haven’t been invested in equestrian sports recently. 

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Solution: Get girls and young women reinvested in equestrian sports by building confidence through a focus on current women who ride.

Concept: Showcase the fearless women of equestrian sports who ride with unbridled spirit.

Poster

Social / Digital

Article