Tv  .  Social  .  Digital  .  Print 

Ariat believes in the unbreakable stride of its boots and the unbridled spirit of women in equestrian sports. We’re here to bring that belief to life in a multipronged campaign focused entirely on the fearlessness of women. 

Challenge: Women are underserved in the country fashion and sports business, except by Ariat. As such, girls and women haven’t been invested in equestrian sports recently. 

Solution: Get girls and young women reinvested in equestrian sports by building confidence through a focus on current women who ride.


Concept: Showcase the fearless women of equestrian sports who ride with unbridled spirit.



Screen Shot 2017-12-12 at 4.22.34 PM.png
Screen Shot 2017-12-12 at 4.23.01 PM.png

Social / Digital

Screen Shot 2017-12-10 at 2.45.53 PM.png
Screen Shot 2017-12-10 at 2.45.42 PM.png
Screen Shot 2017-12-10 at 2.55.39 PM.png


Screen Shot 2017-12-10 at 2.28.04 PM.png